In 2012, a day-trading client asked me to reinvent an entire media strategy for his new financial site, I suspected he just wanted cheap unique visitors. In reality, he contracted me for:
- A secure website capable of managing secure financial transactions between he and his users.
- An entire social presence, supported by analysis of trending profiles on Instagram, Facebook, Twitter, and E-mail.
- “Simple” branding (e.g., logos and slogans) applied to his entire online presence.
I had to developed the company’s name, logos, trademarks, minor branding, and also bid successfully for a domain name.
Established a secure hosting platform, installed and customized
Used Adobe Photoshop, Illustrator, Indesign, and Incopy to facilitate content development.
He expected me to finish in two weeks. A lucrative proposal helped. And, though I’d managed employees in rigorous, chaotic workplaces, I’d never truly realized how particularly unique a career I’ve dedicated myself to.
Meeting the deadline, I single-handedly created the entire public-facing aspect of his business and also managed it for two quarters; in many ways he—like all my employers—risked, objectively, a great deal in putting the growth of his business on a single man’s shoulders.
While I tracked market growth, targeted advertisement, and analytical sentiments, he’d gone on a vacation. I wouldn’t have traded places for anything—nor will I, metaphorically speaking.
Such bare-knuckle, comprehensive marketing work is a favorite of mine.
I used Adobe Illustrator to achieve a clean, animated aesthetic for the site’s banner—not too serious looking, but serious enough for my client’s purposes.
The projects—both visually and textually—you see on this site have been created singularly by myself, with little but occassional, clerical assisstance.